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About Us

AVL Consultancy Limited was formed by Vic Laws in 1986, and has become the leading consultancy providing services to the food service sector of the catering industry.

Since the inception of competitive tendering and benchmarking, the company has provided expert services to many Local Authorities, Colleges and Universities. The company also provides expert catering advice for PFI projects and staff catering for business & industry (formerly described as 'canteens').

Vic has over 25 years experience of contracting from his previous positions as Managing Director of Spinneys and ARA (now Aramark), and a Director of Grandmet (now Compass) and Forte's Airport Companies.

Vic Laws is a Past President & Fellow of the Institute of Hospitality, a member of LACA, ACE, FCSI, NACC, and a Fellow of the Institute of Directors.

As a member of FCSI, Vic Laws abides by their Code of Conduct:

Code of Professional Conduct

“AVL does not work in the food service sector for any private contractor, thus avoiding any conflict of interest, and is one of the few consultancies that adopts this as a policy”

Vic Laws
Vic Laws